In a switch that the company has acknowledged will strengthen its administration place with a purpose-built portfolio in every shopper and industrial segments, and which further highlights its diversification method to drive long-term progress, Qualcomm has unveiled the Dragonwing the suite of merchandise that shall be marketed exterior of its current Snapdragon shopper mannequin.
The model new Dragonwing brand will signify Qualcomm’s industrial and embedded internet of things (IoT), networking and cellular infrastructure choices. Attempting to deal with industrial features, it moreover assured that Dragonwing “wasn’t solely a title”, nonetheless in its place represented a promise to drive transformation and elevate enterprise progress.
It acknowledged that in a world the place firms face the “daunting” drawback of transforming and rising with new utilized sciences and digital methods, the portfolio would empower agency progress, productiveness and competitiveness at a worldwide scale.
The Dragonwing merchandise will assist edge intelligence custom-designed for enterprise and enterprise with on-device {{hardware}} and software program program AI choices seeing use in loads of use circumstances. The net consequence’s that the IoT choices will be utilized in simplifying complexity, empowering smarter decision-making and optimising operational effectivity, forming what Qualcomm acknowledged will be “blueprints for enterprise transformation”, from enhancing frequently should fixing the world’s most mission-critical challenges.
In establishing the model new mannequin identification, the linked processor and artificial intelligence agency acknowledged it is aiming to empower shoppers in industries equal to vitality and utilities, retail, present chain, manufacturing and telecom to “develop, innovate and scale to new heights”.
Explaining why it created the exact industrial-oriented mannequin, Qualcomm acknowledged the title Dragonwing and its dragon icon symbolise “ascension, vitality and acceleration” and might create a “strong, purpose-built portfolio” for the company’s industrial segments.
It could moreover help corporations to “take a leap and velocity up their digital transformation with velocity and confidence” and provide a clear differentiation with the successful Snapdragon line, acknowledged Qualcomm senior vice-president and chief promoting officer Don McGuire.
“Our mission is to ship intelligent computing far and wide. Now we have now an unbelievable suite of merchandise, and while you may be conscious of the Snapdragon mannequin portfolio, it is potential you may not know that we have now now a whole suite of merchandise exterior of Snapdragon,” he added.
“We thought it was time to hold a novel identification to this product portfolio and clearly articulate the value proposition for purchasers. As we proceed to diversify, the core components of our platforms and choices – AI, computing and connectivity – are associated to further industries than ever sooner than. From industrial robots to cameras, to industrial handhelds and drones, and additional, this portfolio deserves a mannequin identification worthy of the know-how innovation delivered all through courses.”
Qualcomm acknowledged that with Dragonwing merchandise, prospects would possibly velocity up industrial innovation and progress throughout the digital age with edge AI, high-performance, low-power computing and “unrivalled” connectivity constructed into {{custom}} {{hardware}}, software program program and restore decisions designed for velocity, scalability and reliability. This might realise a number of benefits, acknowledged McGuire.
“Companies can unlock smarter decision-making, elevated operational effectivity and faster time-to-market,” he acknowledged. “That’s important for industries like vitality and utilities, retail, present chain, manufacturing and telecom, enabling corporations to broaden into new alternate options, lengthen their aggressive edge and win in evolving markets.”
The Dragonwing mannequin will make its debut at the forthcoming MWC after which on the Embedded World event.